Wednesday, October 30, 2019

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The Impact of Online Social Communities on Your Business

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things).
Being Engaged and Engaging Is Essential
You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial.
Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a group of people who share one or more common interest.
Social media is the backbone of online social communities
Social communities are very important to the success of most businesses. It is a classic case of one hand washing the other. Businesses need online social communities to help them to fortify the social aspect of their institution. On the other hand, online social communities need businesses because they need to live and grow somewhere. Businesses can provide just such a forum and a platform for those online social communities to do just that. It is very important for you to remember that online social communities are not just for personal use. They are extremely beneficial to businesses as well.
From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven. Those communities are the power behind successful marketing efforts on the part of the business. Some of the positive results that come out of that alliance are that the online social communities allow businesses to:
  • Develop solid, enduring relationships and networks that are built on trust
  • Bring people together who can share a mutually beneficial relationship
  • Participate in active, successful engagement
A wide variety of online social communities
The online social communities that you choose for your brand/business will depend on the goals that you have in mind. Those goals will drive you to pursue certain groups and certain people. You certainly have a great deal of communities from which to choose. Your chosen communities can go a long way to satisfying your business' marketing needs.

Now that you understand how online social communities work (more or less), it is important for you to understand that engagement is an essential part of the successful functioning of those communities. You should keep in mind that even though the communities are social in nature, that doesn't mean that your business will not benefit from them in the ways that you want them to. In fact, there are many effective tools that you can leverage in order to get what you want out of your engagement in those communities. Interestingly, there may be aspects of your communities that are not obvious (or even apparent).
For example, if you are a member of a community that has 2,000 members, you may still find that only 50 of those members are actively engaged in discussions and other interactions. The truth is that not every member has a desire to be heard. Some people only have enough of an interest to listen and learn, which, of course, is okay too. However, you still need some people who are more vocal than that. Otherwise, nobody would be interacting about anything. You will want to encourage as many group members to participate in the discussions that occur but you don't really have too much control over it in the end. There are many different ways to engage other people in addition to leaving a comment or a thought-provoking question. You can put out a survey (with three to four questions) or run a contest with an incentive (a discount on your products and/or services, some sort of prize, etc).
Participating in online social communities doesn't happen by itself
Undoubtedly, you understand clearly that online social communities are about people. The platforms and forums that are used are helpful (you might even go out on a limb and say that they are essential) but they are still not as important as the members of the community. In fact, the choice of platform and forum are not nearly as important as the people. Many platforms/forums can be used by communities simultaneously. One added benefit to being a part of an online social community is that it gives you the support that you may need to embrace what your competition is doing and to gather some really valuable competitive intelligence.
The effectiveness of your online social communities depends, in large part, on the community members and their ability to act as effective resources. In turn, you (and each one of the members) will help each other to get what is needed and wanted. After all, you are all part of the same community (think of it as a family) and that is what families do. They help each other whenever it is needed. You can use your online social communities in many different ways, including discussing products and/or services and gaining valuable feedback, which will help you to bring your business to the next level.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

How To Make Your Business More Visible On Social Media

The more people see you, the more they're going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of time in order to recognize your existence.
Be Active on the Right Social Media Platforms
You don't need to be on every single social media platform. You might want to get a profile on each of them, but you don't need to be on every single one. You only need to be where your audience is. Study your audience to find out where they like to be active. When you discover that, that is where you should concentrate your efforts.
Improve and Optimize Your Visual Branding
Images and graphics are very important online. People are attracted to looking at images over text first. Ensure that you have the same branding throughout all social media platforms, your website, and offline.
Post Regularly
Blogging or posting articles and content on a regular basis on your website (and then sharing it on social media) should be done regularly. Don't just do it once, then get upset that there is no response. Content marketing is a slow process. It is more effective than other methods, but it does take time and commitment.
Work with Influencers
One way to be more visible is to work with influencers. Don't worry; you don't have to find someone with a million subscribers. You'll want to pick the right platform for your product or service, but other than that find someone with 10,000 to 40,000 active subscribers or followers to work with.
Make the Most of Your Profiles
Don't forget that on all social media you have a profile or a bio space that needs to be completed. Use every single space the platform offers you that you reasonably can. If you don't have content for that space yet, put it in your calendar to create it. Check them regularly because each platform often updates the features they offer.
Promote Yourself
Many people are scared to promote themselves on social media. But, you must. Now, don't go and spam a group about your offers without permission, or anything like that. However, use retargeting ads with the Facebook pixel, look-a-like ads, and some paid promotions. Build up a group where you can engage with others and promote your products without issue.
Engage More
Remember that social media is about being social. No one is on Facebook to buy stuff. But, if you engage, share, and become a resource to people on those platforms, you're going to stand out from the crowd and build trust through engagement.
Building your brand is something you should always be doing - just like marketing. It's all part of the solution to reach more people, help more people, and make more money. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at

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How To Make Your Business More Visible On Social Media

The more people see you, the more they're going to remember you. When you think of it that way, you can automatically see that as people notice you it will build your brand. Some studies say that a new customer needs to be exposed to you at least seven times over a short period of time in order to recognize your existence.
Be Active on the Right Social Media Platforms
You don't need to be on every single social media platform. You might want to get a profile on each of them, but you don't need to be on every single one. You only need to be where your audience is. Study your audience to find out where they like to be active. When you discover that, that is where you should concentrate your efforts.
Improve and Optimize Your Visual Branding
Images and graphics are very important online. People are attracted to looking at images over text first. Ensure that you have the same branding throughout all social media platforms, your website, and offline.
Post Regularly
Blogging or posting articles and content on a regular basis on your website (and then sharing it on social media) should be done regularly. Don't just do it once, then get upset that there is no response. Content marketing is a slow process. It is more effective than other methods, but it does take time and commitment.
Work with Influencers
One way to be more visible is to work with influencers. Don't worry; you don't have to find someone with a million subscribers. You'll want to pick the right platform for your product or service, but other than that find someone with 10,000 to 40,000 active subscribers or followers to work with.
Make the Most of Your Profiles
Don't forget that on all social media you have a profile or a bio space that needs to be completed. Use every single space the platform offers you that you reasonably can. If you don't have content for that space yet, put it in your calendar to create it. Check them regularly because each platform often updates the features they offer.
Promote Yourself
Many people are scared to promote themselves on social media. But, you must. Now, don't go and spam a group about your offers without permission, or anything like that. However, use retargeting ads with the Facebook pixel, look-a-like ads, and some paid promotions. Build up a group where you can engage with others and promote your products without issue.
Engage More
Remember that social media is about being social. No one is on Facebook to buy stuff. But, if you engage, share, and become a resource to people on those platforms, you're going to stand out from the crowd and build trust through engagement.
Building your brand is something you should always be doing - just like marketing. It's all part of the solution to reach more people, help more people, and make more money. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at

5 Reasons Why Online Groups Are Important for Business Growth

If you really want to learn more about your audience, find more people to promote your products, and get new ideas for more offers, groups are one of your best investments outside of email marketing.
Nurturing groups is inexpensive and can really help you accomplish a lot. Look at these important ways that groups help your business grow and you'll know it's the right thing to add to your marketing efforts.
1. Conduct Audience Research
Groups are an effective and fun way to conduct audience research. You can use your own group that you build with your target audience, customers, and prospects, or you can use other people's groups which consist of an audience like your own. You can be stealthy and just observe and learn, or you can ask questions, submit surveys, or invite them to group chats to discuss issues related to your niche.
2. Experience Higher Engagement Opportunities
Groups are an easy way to engage with your audience because they come to the group for conversation and learning. Therefore, it's a way to have a conversation, conduct a poll, share pictures, and talk to your audience in a more casual way. Email is great for sending messages, but sometimes it's not conducive to a real discussion in the way a group is.
3. Increase Brand Credibility
Having a group that your customers come to where they speak to your prospects is a great way to increase brand credibility. People who don't know you very well yet will see the people who have purchased from you and who are happy talking in the group, and that will increase your credibility in a lot of ways - more than one-way emails.
4. It's Inexpensive
The wonderful thing about having a group online today is that it's very inexpensive. You can start groups free on Facebook. You can start groups on platforms like,, and others without much money too. But they pay off in big ways once you build them up, as long as you contribute often and engage with the audience.
5. Find Joint Venture Partners
Groups are excellent places to find your next JV partner. When you are a participant in a group that has a lot of other people who market complementary products to your audience, you may find someone who is perfect to work on your next idea together. Ideally, that will be someone who can contribute something you cannot and vice versa.
Facebook groups can generate leads, build your email list, give you access to more prospects and sell your products and services. But if you do it the wrong way it can lead to lasting damage to your reputation and brand. However doing it the right way ensures that you have the best possible chance for business success. Get your free Facebook Group Checklist at

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image based social media powerhouse it's helping to drive more traffic and profit?
Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.
1: Set SMART Goals
Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.
For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.
2: Consistency
Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.
Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.
3: Promotion
Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.
4: Re-Pinning
Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.
5: Create Contests and Sell Your Own Products
Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.
Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.
Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at

Sunday, October 20, 2019

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Thursday, October 10, 2019

How To Start An Online Business - The Secret Is "Service"

If you're looking to cultivate any sort of business endeavour - online or otherwise - the most important thing that I have found is the role of SERVICE in what you're doing.
Service is NOT an arbitrary word used to describe whether you respond to customer support emails - it lies at the CORE of what determines whether a business venture will become successful or not.
Putting this into perspective, if you consider what a "business" actually "does" - we've witnessed a stark shift from a "production" to a "service" based model over the past 15 years.
Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to "be productive" in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).
The key - as opposed to historic production - is that it's no longer the case that having "production capacity" is a major deal... almost everybody has access to that.
What people don't have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it's something they'll consider using.
The point is that if you're looking to "get into" business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service - applied using either your own products/tools, or someone else's - is the real secret behind why some companies "always" seem to grow, whilst the majority struggle.
This tutorial aims to explain how it works, and what to do if you're looking to get involved in the world of enterprise.
Service Makes The World Go Round (Literally)
Most people get involved with "business" because they have an idea they wish to pursue.
Perhaps they wanted to create their own clothing line, have some sort of "lifestyle" business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) - the hallmark of "failed" businesses typically starts with someone's wistful desire to "work for themselves".
This is a lie. People don't care that you started a "business" and all the stories you read about a 12-year-old CEO who's onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.
The simple reality is that the MAJORITY of people are only moved by necessity. How "necessary" they deem a product to be to their life is how much value they'll attribute to it (and thus a price).
The way to ensure that YOUR products are bought is to create a necessity for its usage. Don't even think about "selling" it - [most] people aren't stupid; they'll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery... and the same principle exists in every other business. People pay you in direct proportion to how much you actually "give a damn" about what you're doing.
The most important thing is to realize is that "service" sits at the CORE of what makes people interested in a company.
It's not their "products" or even their "staff" - it's what they DO on a daily basis which drives RESULTS. This "activity" is what the market recognizes - and is ultimately attracted to.
Think about it.
  • Apple don't "manufacture" their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do "manufacture" their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company - no one is able to store and send out as many parcels as effectively as them.
If you want to get into "business", come up with a RESULT that you can provide to a market.
  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid
If you're looking to "start" a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the "best sellers" section of any marketplace).
This gives you a direct indication of *exactly* what they have a budget for (what they're willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) - giving you the ability to start attracting clients by virtue of how effective you are at providing said results.
The BIGGEST issue I've seen is leading with a product, or even "solution". I hear it all the time - "what problem does your business solve"... hardly anyone buying a product actually thinks they have a "problem". Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or - as Gary Halbert said - "your marketing should make their pupils dilate".
Think about it like this - which would you rather do business with: "The World's LARGEST Social Media Agency" or "The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back ". Whilst the former works for established businesses, the latter works for ANY business - especially new ones.
Notice how you're not actually selling anything about the "process" of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of "social media" is followers. For SEO, it's #1 Google ranks and for "programming", it's to create a "RECURRING SAAS BUSINESS".
Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it... as long as it's legit.
This is why some companies "always" seem to win - their "service" is based around the provision of particular RESULTS. They ignore (outsource) everything else.
If Starting A Business, It "Pays" To Focus On Service
In conclusion, if you're looking at "starting" a business - the key is to forget yourself and focus entirely on the underlying results you can provide to the client.
If you don't have the skills to provide said results, you need to get to work building them up (which can be done on the job).
Think about every transaction from the perspective of what you can add to the engagement. Don't be afraid to "give away the family silver" (in terms of "secrets") - 99% won't compete with you, and the one guy who will rip you off will jump onto the next fad he finds.
The key thing you need to do from an enterprise perspective is to identify the various "services" which you're either able - or capable of - providing for anyone with the right budget.

32 Internet Marketing Questions

Webinars - A Guide to Creating The Perfect Webinars

With the ever-increasing technology in today's world, the demand for high speed information is at an all-time high, and along with this, the modes of information delivery are also increasing a lot more. With this increase has come a powerful new medium known as Webinars. The term for a Webinar is a "Web Seminar", which a live-streamed video conference that can be used for businesses and their employees over long distances, which can also be used for online video interviews and related services. Businesses that use this tool can boost productivity and efficiency, as it can cut down travel time and costs and allow issues and tasks to be solved quickly. In this guide, we will explain exactly what needs to be used to make a webinar work correctly, allowing you to break out into the crowd.
As stated above, a webinar is a tool used for live conferencing. This is not just limited to business meetings, but can also extend to business interviews, school and college interviews, marketing a product and even general Q&A's. However, using this tool can prove to be difficult for those who have no general idea where to start from, and with little to no experience, things could lead to be sloppy and unappealing for viewers which can lower traffic and interest. In order to make sure the experience is a pleasurable one, you will need to know a number of things that will help you expand your knowledge in the field of webinars. In this entry, we will be focusing on a specific aspect of webinars, which is marketing a product, item, or service to a particular audience or demographic.
As a first, arguably the most important aspect of hosting a Webinar is the equipment being used. It should be obvious, but a lot of people will quickly lose interest if the video quality is poor, as viewers will not want to spend their time trying to figure out what exactly it is they're looking at, quickly prompting them to be annoyed. The next item that may lead them to be just as disgruntled is the general audio quality. If the audio is choppy and inaudible, it will most likely render them unable to hear the opposing party, causing issues and possibly resulting in miscommunication. These issues can usually be resolved by simply acquiring a faster internet connection, as these can be the result of poor connection between both ends. However, if the issue still persists after this, it is more often than not a result of low-quality equipment, and it may be wise to invest in an external microphone and a High Definition camera.
Next, maintain a connection. When it comes to creating webinars, you are constantly competing for someone's attention. This is why it's important to make sure your content is both relevant to what the viewer is looking for, and just as important to make the webinars fun and entertaining as to make sure you keep the potential customer hooked in. On average, a general video viewers attention span only lasts ten minutes in, however with marketing webinars, it is an even smaller window. On average, you have only ten seconds hook in a viewer's attention and maintain it, as more often than not, if this attention is not held they will simply move on to the next appealing product that is being offered. This first ten seconds is crucial and critical. Start out with a relevant and relate-able joke, as a humorous tone will help draw in a viewer.
Finally, learn to keep it real. As stated in the previous entry, it can pay off to maintain a connection and relate with your viewers. This is to make sure you can hook in as much potential customers as possible. The more viewers there are, the more attention your webinars will draw, in turn, bringing even more viewers and creating an upward spiral of success. A good way to do this is being your webinars by introducing yourself with a real life story that will help our viewers to relate to you. By doing this, it shows that you are also a real and relate-able person, prompting viewers to be even more interested in your offers. You can also use the advantage of analytics as a tool. By inputting real life statistics into your webinars, this shows your viewers that you aren't simply trying to sell than item, but you are showing them a crowd of other customers that also believe they need this item. This can trigger a response in your viewers that lead them to be even more interested.

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The New Era of Internet Marketing

Digital Marketing
The scientific research has illustrated the opportunities and capabilities of applying and extending the existing Marketing knowledge in the context of new conditions, requirements and particular characteristics of the Digital environment mainly since the emergence of the Web.
Internet Marketing means to do marketing online. It is an important term for online marketing efforts. It uses many important tools to promote marketing efforts. The tools that are used in digital marketing are Google Search Console, social media,email,etc.
Marketing is basically connecting with the audience in right place and on right time.It is an action carried out towards the promotion of different goods and services.
Today many people are doing marketing online rather than doing traditional marketing.The prons of the digital marketing are low cost,huge return on investment,easy to measure,easy to adjust,easy to share.
In this the leads are being generated using different tools and terminologies such as Google Analytics,keyword planner,Mailchimp,Mozbar,Google Webmaster tools,Google Console,Serp rank checker.
The four major pillars of digital marketing are SEO(Social engine optimization,SMM(Social media marketing),SMO(Social Media optimization) and SEM(Search Engine Marketing) is also known as PPC Programme (Pay per click)
Traditional Marketing is conventional mode of marketing that have been used since the beginning of advertisements and marketing.It includes television,newspaper,radio,flyers,ads in magzines.
The challenges that the digital marketers are beign facing today are generating traffic and leads,securing enough budget,managing your website.Identifing right technology for your needs,targeting content,etc.
Digital Marketing is an important term for the majority of your web based medium. Organizations use advanced channels, for example, Google look, online life, email, and their sites to interface with their present and planned clients.
With digital marketing, it can regularly feel like you're ready to get comes about considerably speedier than you may with disconnected advertising because of the reality it's simpler to quantify ROI. Notwithstanding, it eventually depends completely on the scale and adequacy of your advanced promoting methodology.
Today people are finding mush easier to do marketing online as it uses some tools for its promotion of products and services.Moreover to do marketing online one must have knowledge and a net connection.To promote products online one can use platforms such as Facebook,Twitter,LinkedIn,Instagram and one can also make blogs,do content marketing and affiliate marketing.
SEO is used to rank page on the first page of the is done by building backlinks and directories.
It is a new era of marketing.In this the persons can earn too by sitting at a home.The person can earn through blog,AdWords,freelancer.The concerned ways that the people use to earn by learning digital marketing.The ways are by doing affiliate marketing,social media marketing,content marketing,website designing.
It is a easy way to earn for the people who have knowledge of doing work ie know how to form social bookmarking,article submission,forum submission,blog commenting,profile link building to raise website on the first page of Google.

Internet Marketing Secrets

What Is the Next Level for the Internet?


Ever wondered how the Internet could be upgraded? What would be required or expected? Read on to find out.
Here they are:
  1. Having controls or censorship of some kind
A five-year old kid should not be able to access pornography sites for instance, and there should be some kind of controls or censorship embedded within the web monitoring them.
  1. More master classes and online webinars
They could be about a hot topic regarding your niche and what you have researched and found. They could be about promoting a digital program or product you own.
  1. More surveys
They could be about what your subscribers want to know more about or utilize more. They could be about what they want more of. An online survey, correctly constructed, would help to reveal all that.
  1. More videos and audio
More videos regarding a digital product or program you want to promote could be created. It helps you earn more sales and earn popularity if you built your product right with great demand. Make known to as many people as you can about your product through videos and you will soar.
Meditation audio is very popular and there are many kinds of them available now. They are concerned with the mind and help to soothe the mind. So try out these audio and you may get an amazing breakthrough. Creators of these audio promise they will work awesome even while you sleep and others which will work fantastically while you get ready for work.
  1. More Email Marketing
Sending emails to your subscribers list and letting them know of your smashing brand new product(s) are what email marketing is about. Gradually let them know why they would benefit from your product(s) and what is rich and invigorating about them.
  1. Promotion on Social Media
You can also advertise your products via social media. Subscribers like to use social media as well. So if you could let them know about your fabulous products on this platform, you could benefit as well.
  1. Blogging
You can blog innovative ideas on a certain topic in your niche or blog simply to introduce your new book or any other product to bring attention of your readers. Blogging will definitely become more rampant when you take the internet to the next level.
  1. Article Writing
Yes, article writing is another way to introduce your ideas to the world. It is also a good medium to promote your book or digital product in the promotional area and you will start to get positive responses as well.
  1. Mighty reign of Amazon
Amazon depth will be larger selling even wider range of products. Book marketing via Amazon will always be good for the benefits of society, nation and world.
Summing up, these are a few pointers where internet could get even more visibility if you would like to take it to the next level. In fact, the existing pointers show where the internet is already doing good and could do even better and better as days go by.
Rosina S Khan has authored this article. For a wealth of free resources based on stunning fiction stories, amazing self-help eBooks, commendable articles, quality scholar papers, valuable blogs and terrific academic guides, all authored by her, and much more, visit: You will be glad that you did.
If you would rather like to access her terrific collection of eBooks based only on fiction, self-help as well as academic guides and download them for free, visit: You won't be disappointed and remember to like her Facebook page.

Wednesday, October 9, 2019

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Tuesday, October 8, 2019

Social Media Marketing - Putting Your Company Into the Social Crowd

It's always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.
1. Decide which platform to use - There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don't fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.
2. Connect your blog or website with your social profiles - Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.
3. Share interesting content - If you want to market towards to right people, you need to make sure you're sharing content that they will enjoy. If you share interesting and helpful content, then you're most likely to have your content shared and spread among the crowd. More importantly, don't forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they're big enough, become a trend.
4. Keep your profile standing out - When it comes to social media marketing, it's important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience. But a core way to do this is to keep above the exposure. To face facts, you won't be the last to be marketing on social media, which is why it's important to make sure your posts aren't lost in the ocean of others that are posted every day. There are a couple of different ways to do this, as you want to stand out but you also don't want to over expose yourself. For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don't post more than twice per day, or seven times per week, as followers may simply ignore your posts.
5. Follow the influences in your crowd - The odds are that you aren't going to be the biggest fish in the social media marketing pond. This makes it important to follow the bigger ones. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.

The Rewards of Business and Social Networking

I have realized that reward is one of the motivations of man. While growing up, we were often taught that success is the reward of hard work. So, we found ourselves working so hard to achieve success. The same holds true for laziness and complacency. They too have their rewards. Most people, at some point in their lives, realise that they could have been better off if they had taken time earlier to weigh the rewards of excelling in their chosen fields. Many expected success to fall on them in their old age. But it hardly does.
The world only pays back in direct proportion to what you put in. Weak networking efforts result in a below-average network of contacts, while calculated and aggressive networking activities yield tremendous proceeds in a powerful network. I am sure we all desire the latter. Most times the rewards are beyond you, spilling over to your children and loved ones.
Most employees of organizations are often demotivated when the rewards of the job are not commensurate with the efforts expended. Surveys have often revealed that high performing establishments have a reward system in place for their workers. Ironically, most employees do not take time to consider the rewards of excelling at their work. They, thus, fail to keep in view the picture of the reward. Consequently, there is no inspiration to drive them to perform above average or do the extraordinary
Networking is a valuable skill for people across all cadres - from the security personnel to the Chief Executive Officer. I remember often being assisted by a particular security officer to get a good parking space in one of the banks in Lagos. Every time I visited the bank, he quickly stepped up with a smile and gave a helping hand. One day, he boldly walked up to me and said, "Sir, please pardon my disturbance. My son studied Accountancy and has just finished his National Youth Service. I would be happy if you can help him get a job."
I was stunned. I told him I did not have any vacancy for his son then. But I gave him my card and told him to tell his son to drop his CV at my office. He did. About two weeks later, I was with a friend who needed an accountant in a new firm he just set up. Guess who came to my mind? Of course, the son of that security man! That is the reward of networking in action.
Please note that I am not implying that it works like this all the time. But I am certain that your chances of getting a faster payoff in life will be further brightened by effective networking.
The same holds true for vision-based networking. Once you have a vivid picture of what you stand to gain if you network effectively, your attitude towards networking will be more proactive. Remember the biblical story of David who singlehandedly brought down Goliath, the giant. Before David left for the battlefront to face Goliath, he had gone around the Israelites' camp to inquire about what the rewards for killing Goliath would be. And the rewards were good enough to motivate him to go for the kill. Same way, you need to see the reward in your mind's eye. There must be a personal buy in. It has to become a personal passion.
Before I got married, I wrote down what the rewards of getting married would be. I value a productive kitchen and the sight of children running around the house. I value being responsible and having a soul mate. These are a few rewards that motivated me to seek a partner. Seeing the rewards would create the inner inspiration to pursue and acquire the resources necessary to live your dreams.
Many years ago, I wrote down the rewards of networking, and I have ever since inscribed them in my heart to serve as motivation for me whenever a networking moment arises. I clearly remember a one-liner in my list that states, 'Ferdinand, networking would take you to a place better than where you are.' So, when a networking opportunity arises, I hear a voice screaming from within me, "Ferdinand, there is a place better than where you are, bigger than where you are, greater than you. You have the chance to move ahead. Take it, take it, and take it!" I call this my networking action-booster.
In my knowledge transfer sessions, I often tell participants that they should avoid complacency in networking and must be passionate about building their networking account. Act as if your networking account is one of your bank accounts, because it truly is. Always improve your networking ability; the fatter the account, the better for you and the better the rewards.
Just as the money in your bank account pays your bills, so the quality of your network creates the opportunities that guarantee you consistent business and income. The same way you ensure your account doesn't go into debit is the same way you ensure your network account does not go dormant. You have to keep building your account. The dividends can be a lifesaver.
I realize that one key strategy for getting ahead faster in life is to leverage on your contacts and your contacts' contacts. How many people do you know? How many quality and influential people do you know? Think back to your days in school, how many of your friends do you still have in your network?
It is amazing to find that there are people who attended that same institution but who shy away from alumni meetings. Perhaps, they do not realise the power of such networks. The rewards of active participation in that kind of association cannot be overemphasized. There were job seekers who have become employed, while those hitherto employed have gotten better appointments. The smart networkers have expanded their networks. The thinking networker knows that such associations are needful for advancement in career and business.
It is appalling to find people meandering all year long without a single networking platform which is meant to be a river where they fish for business, for opportunities, and for people. I agree that some people have the capacity to fish in several places, but how many do you have? I often ask participants at my seminars how many networking platforms they fish from. You may need to ask yourself that same question regularly.
I remember having lunch with a very aggressive networker one day, and he said to me, "Sir, you may find this funny, but I have three simple networking platforms from which I have always reaped massive rewards. They are receptions, lifts and fast food restaurants. I visit these places every day and I realized that a great deal of good contacts can be harvested there." I smiled. I told him how impressed I was with his smartness, because we all visit those places too but without the mindset of a savvy networker. Maybe the next time you find yourself in those places, you can think of doing some networking.
Due to my knowledge about the rewards of networking, I was able to design a special-reward marketing approach that has paid off for me. Firstly, I check out my lifestyle or major areas of my life where I require help most times. Let us consider some - medical (a doctor), legal (a lawyer), property (a real estate consultant), and bank charges (a reliable banker).
This is what I do. I create a network plan to know at least 10 experts in all these areas. I take time to meet them one-on-one. I create and sustain all the relationships. So, whenever I have a challenge in any of those fields, I am sure to get the best advice or help, at the best price - and sometimes at no price!
I know the best rates on my funds; I get advice on how to negotiate better rates and the best paying financial investments. The legal network helps me know how to handle my legal obligations. It guides me on how not to get exposed to or entangled in sensitive legal matters. The networks pay off. If I need to buy a house, then I talk to my network on real estate. I know what the industry is paying for a particular real estate; I get the best advice on when to buy or sell and how to get fantastic deals.
Sometimes, my network just shares useful information with me by virtue of my keeping in touch. I have received free newsletters that have helped me to save millions for my clients through shared information that was a guide to their business decisions.
The question now is, "How have you categorized your networks?" Have you taken time to list your contacts? Have you segmented them across their area of operation? Can you structure your expected reward from these network groups?
Our actions are consciously or unconsciously driven and motivated by rewards. We are willing to make sacrifices because of the expectations of rewards. If the prize is not worth it, nobody will pay the price. Let me say upfront that networking requires that you make sacrifices; that you pay the price. Networking will place a lot of demand on you. Demand on your time, demand on your emotion, demand on your finances, demand on your relationships and demand on your patience.
I know that it is not easy to walk up to a complete stranger, especially those of status and initiate a conversation. Sometimes you will be embarrassed, at other times you may be harassed. Networking can be expensive. Joining associations or groups, dressing for the occasion, meeting your financial obligations can put pressure on your finances. Networking can be time consuming. You may need to sacrifice your rest and sleep time. But these are essential sacrifices to make if you must make the contacts and create the connections that will help you fast track the achievement of your goals, dreams and aspirations in life.
If you focus on the price to pay, the sacrifices to make and the demands on you the tendency is very high that you will give up mid-way. And nobody who gives up deserves the benefits of networking. But if you identify and focus on the rewards and benefits of networking even when the challenges show up, you are willing to face them. You will see the demand on your time, money and resources as investments and not as expenses. A networker is like the hurdles runner. He realizes that the only way to win the race is to focus on the tape, not on the hurdles. The hurdles are only ladders to the podium. Without the hurdles, there would be no race; without the race, there would be no medals. Without the price, there would be no prize.
So, the motivation is the prize. If the crown is not worth it, nobody will go to the cross. What then are the rewards, benefits and prizes of networking? Now, let us consider some of the reasons it is so important for you to acquire and use the skills of professional networkers and why it is so important for you to improve on your networking skills.
Reward 1: Knowledge and experiences of other people
The first benefit or reward for business and social networking is that networking exposes you to the knowledge and experiences of other people. Because of networking, you are connected to people and groups with diverse backgrounds and experiences. So here you are with just a few years in your career connecting to people who have invested three quarters of their lifetime acquiring education and working in diverse places.
You can plug in and draw from those years of experience by just connecting with them. You are also able to share your own experiences with those who can benefit from them. Ideas flow freely during networking. Information is freely given during business and social networking. You are able to learn from other people's success stories and mistakes. Others are also able to learn from yours.
Networking creates a large pool of human resources you can share your ideas, your dreams, plans and aspirations with. Two good heads they say are better than one. Imagine where you have access to hundreds or thousands of good heads.
Reward 2: Massive opportunities are opened
Networking exposes you to potential opportunities. You find yourself centered in the midst of potential opportunities that would ordinarily not have come your way at this point in your life. You have the privilege of joining associations, clubs, gyms, resident associations, religious groups and so on with men and women old enough to be your parents. Peter Drucker once said that more business decisions occur over lunch and dinner than any other place, yet no MBA courses are given on the subject of business and social networking.
You are more likely to know about job and business opportunities if you have a large and robust network. Some companies in Nigeria do not advertise job openings and contracts. Only those who work in those companies get to know. Guess what, only those who know the people that work in those companies also get to know. It is called knowing by knowing those who know. So you can increase your chances of knowing by increasing the number of people who know that you know. That is what networking is all about.
I am of the belief that the more you grow in your careers and business the more the openings and deals you get should come from referrals and advocacy; not from blind prospecting.
Reward 3. Less hard work
The third benefit of networking is that networking is about less hard work. If you are a sales person and you have a target to meet, you have two options. One option is for you to adopt the cold call technique; which is to knock on as many doors as possible or blindly call as many people as possible, attempt to see the decision makers, book appointments, make sales presentations, start following up and hope that some of them will eventually buy from you. But that's a very laborious way of prospecting and selling. That is called working hard, but hardly working.
The other option open to you as a sales person is to use the contacts of the people you know to secure appointments. In other words, you are exploiting the contacts that people have made over the years. It is called using close contacts to gain access to distant contacts. Only business and social networking offers you this platform. Networking fast tracks the sales process.
Rewards 4: Reap where you did not sow
The fourth benefit of business and social networking is that networking gives you the power to leverage on other people's network. Networking unconsciously gives you the power to enter other people's network. People have networked for years and have built very powerful networks in the process. "Can you refer me to five people I can introduce my business to?" could lead to a positive answer that will spiral you into their own bank of network. Your own duty will be to maintain your relationship with such persons and build on the others in their network.
Furthermore, if you understand the principle of compounding relationships, you are able to expand your own network and leverage from other people's network. Just by joining a group or association, just by introducing yourself to people, establishing a contact and building the relationship, you are now able to leverage on the contacts, networks and relationships that others have acquired over the years.
You didn't attend the same secondary school or university with me, you are not from my village, you don't leave in my estate; but just by connecting with me and managing the relationship well, you begin to meet my class and school mates, my neighbours, my relatives and my friends. You also begin to leverage on their contacts, connections and referrals. So if I have a network of successful people, women of influence, consent givers and support team, once you join my network you will be exposed to these people and inevitably expand your own network.
So, you are just 35 years old and you meet a man of 70 years; a retired top professional or public servant who had worked for 35 years; had helped hundreds of people in key positions of authority today, and has built a formidable network of people. Imagine the opportunity that meeting this person offers you! Having him in your network offers you the opportunity to showcase yourself to people who understand what value means and who have the ability to help you achieve your aspiration in life. Networking is the strategy for business and career acceleration. My friends, you need more than yourself to save you.
Reward 5: Strength in number
The fifth reward of business and social networking is that a good network will replace the weakness of an individual with the strength of a group. Alone, I can only achieve little; but with others practically anything is possible. We are all familiar with the story of the tower of babel.
People struggle to achieve lofty dreams and aspirations because of a limited network. Even in physical exercises, you are more likely to stretch yourself when exercising with others than when you are exercising alone. In the gym, you are more likely to lift an extra KG, run five more minutes on the thread mill because of the motivation and challenge from others.
Reward 6: Break barriers and protocol
The sixth reward of business and social networking is that the right network gives you the power to break barriers and open shut doors.
A good network gives you the power to enter places where on your own, you cannot enter. If you are sales person or a business person, I am certain that you will agree with me that the first hurdle you have to cross to make a sale or get business is to get an appointment to see the key decision maker. You might have a fantastic product, a great idea or wonderful service, which will add value to individuals and businesses. But unless the prospects see you, your products, ideas and service are useless.
You might have good qualification, great competence, fantastic pedigree and so on. Unless the head of recruitment or the chief executive of the company you want to work for sees you or hears about you, you will remain unemployed.
There are four ways of getting others see to you, listen to your presentation and evaluate your proposition. One option is for you to first write and send a letter/mail and then either place a call or physically visit the place to secure an appointment or check the status of your proposal. The other option is for you to visit the company without any previous communication and ask to see the decision makers. The third option is to have somebody secure an appointment for you and you now go and show up. The last option is to have someone within or outside of the organization take you by hand to the decision maker and have him or her listen to you. My question is: which do you think offers you better chances of being seen or listened to? I am sure you are torn in-between the third and the fourth options. That is the reward of networking.
How many businesses have you lost because you couldn't get an appointment to see the decision maker? How many of your ideas are wasting because people who need to listen to you have not listened to you? And they have not listened to you because you haven't met them. Is it possible that with your qualification, experience and competence that you deserve better than the place you are currently working and more than you are currently earning? But you are chained because nobody can give you access to the companies that need you? Is it possible that your ideas can solve the economic problem of this country if only the president can grant you audience?
Is it possible that you have the potential to win the Grammy awards if only someone can introduce you to a good record label? Is it possible that you would have been playing in the best team in Europe if only someone introduced you the national team coaches? That is the benefit of networking. The more you network, demonstrate value and compound your network, the higher your chances of meeting the people that will open doors for you. Every door has a key and people hold the keys to all the doors. Your responsibility and my responsibility is to keep making contacts and creating connections until we find the people who hold the keys to the doors we want to enter and make them like us enough to open the doors for us. Networking can help you break protocol.
Reward 7: Achieve your goals and aspirations faster
The seventh benefit is that business and social networking can help you reach your goals faster. For most people, the right network is the missing link between their talent, education, experience, product or ideas and accelerated career and business success. A good network is the missing link between a fat pay cheque and a Salvation Army food.
There are countless stories of people who have not and may not reach their goals because they lack networks that can propel them to advance faster. Great networks are, in my view, business catalysts that ensure you reach your goals faster. I know many businesses that came into being because a man with a dream made a presentation to a network group that believed in him.
While people spend all their lives visiting banks for loans to actualize their dreams, the never-say-die networker simply sends out letters to key people in his or her network, sells the idea to them and the funds come rolling in.
Reward 8: Be a blessing to others
The eight benefit of networking is that a good network can help you help others. How many of your siblings have you helped secure employment because of whom you know? What have you attracted to your community because of people in your network? When was the last time you made a phone call to rescue a friend from a desperate situation? These and much more are some of the great things a good well-oiled network can do for you.
How long your younger ones or relatives stay at home after graduating with good grades is to a large extent a function of the quality of your network. How long it takes you to get another job when you lose your job is a function of your network. What have you attracted to your community on account of your network? How many times have you made a call that got someone out of trouble? If your network is not helping you help yourself and others, you either don't have a network or you have the wrong network.
Reward 9: Platforms for making quality friends
The ninth benefit is that business and social networking gives you the power to make quality friends, can provide you with real job security and gives you the power to become better than yourself. Networking also enhances the number and quality of the referrals and advocates you secure. So even when you are not there and opportunities in your areas of core competence come up you have people in your network speaking for you. Meanwhile, these are businesses you have been struggling to get by prospecting, booking appointments, making presentations, following up, etc. But just on account of advocacy, these businesses practically look and come for you. Most of the businesses and briefs I get today come from people who heard about me from those in my network. So, networking is a strategy for business acceleration.
Reward 10: Helps you monitor and assess the direction of your life
The tenth benefit of business and social networking is that you can also evaluate the direction of your life by looking at your network. Do your friends and colleagues often complain about the barriers they face in life? Do they often gossip about other people? Do they blame everyone but themselves for their status in life? If these are the kind of people you spend your time with, then of course you are in the wrong network. When you begin to network you will start meeting people who think and talk differently from your current friends.
Networking helps you increase your chances of meeting people who take responsibility for their situation; who look for solutions, not problems and who are ambitious and determined. People, who face the same challenges that you face, but have a positive mindset. When you meet such people, they will challenge you to drop the self-limiting beliefs that your negative friends have bombarded your mind with. The more you network, the more you meet people of different idiosyncrasies, beliefs, values and ambition. They help you evaluate yourself and circle of friends. Those who limit themselves to few friends and groups loose this benefit of networking.
If most of your friends have not built or bought their own houses, you would think it's okay not have built yours. If most of your friends are having issues in their relationships, you would think it's the norm to have issues; if most of your friends are not meeting their targets at work, you would think that it's a pervasive situation. But when you begin to expand your network, you will start meeting people of your age or younger who have acquired their own houses; you will meet people who are enjoying their relationships; people in the same industry with you who are meeting and exceeding their targets. Please take critical note of this point. Wood destroys wood. Only iron sharpens a ready iron.
No wonder Sandra Renaux stated, "motivated minds networking together can be a powerful force creating desirable outcomes. So, surround yourself with the best possible influences while you strive to bring out the best of each other in your quest for constant and never ending improvement".
Reward 11: Do you like the man in the mirror?
The eleventh benefit of business and social networking is that networking will serve as a mirror on the wall for you. When you look in the mirror, the image you see is in the mirror is a reflection of the people you spend your most time with. At this point, permit me to give you this advice on how to allocate your network. I strongly suggest that 50% of your friends, those you spend the most time with and those in your network should be those who are better and more successful than you. They should be those who have achieved most of the things you want to achieve in life. Then, 30% of your friends and in those in your network should be those at the same level with you. And only 20% of the people you spend your most time with should be those that you are better than.
You see, if you spend most of your time with people that you are better than, when you look in the mirror the tendency is to think that you are doing well. When you spend most of your time with people at the same level with you, you would think everybody is facing the same challenges that you are facing. You would think everybody is like you.
However, when you spend more time with people that are better than you, when you look in the mirror, what you will see is what you can become. And that's because people better than you will directly or indirectly challenge and motivate you. When you spend time with people better than you, you will begin to see how human they are and yet how successful they have become. You begin to learn the principles of success. You see how and why they excel. So you can say to yourself, if these people can do it, I can also succeed if I am willing to pay the price. Before long, you will acquire the traits and habits of people who succeed.
Reward 12: The power to be bigger than yourself
I remember some years ago when I got referred to a millionaire financial expert who became fond of me. I kept in touch, ensuring I sent him weekly text messages. Surprisingly, one day, he invited me to lunch alongside his millionaire friends. I did not take the invitation for granted. I was prepared. I was dressed for the occasion. My business card was there with me. I did not have money, but I had plans. When we arrived at the lunch venue (wow! what a place!) and sat down, he did an introduction. To my utmost surprise, he announced, "Guys, meet my millionaire friend, Ferdinand." I was not a millionaire yet. I was just a man with a millionaire's mindset. I shook hands with these people and we exchanged cards. That event made me bigger than myself. Since then, we have remained friends and I have done deals worth millions with them.
Reward 13. A good network can provide you real job security
Some years ago, working in the bank was the in-thing and bankers felt they had job security. Today, many people who relied on such ''prestigious'' jobs have lost their positions on the payroll, while those who used the platform of their workplace to network have resumed work in new places. So, one other thing that the right network can do for you is that it can provide you real job security.
Please visit to get a copy of the best selling book - The XYZ of Business and Social Networking: How to meet people, manage contacts and build relationships for business and career success.

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