GSMEntrepreneur

  Alexander Singelo Like any other social network, Instagram can be used to build your brand for your business when used in the right and clever way. Instagram serves as a tool of making your business available to the consumers. Social media marketing using Instagram can open up a world of opportunity for your brand. It is thus obvious that Instagram is very important for your business. The question arises about how you can build your business with Instagram and below is the answer to that question. First, you need to conduct a research to know the best businesses on Instagram. You also need to check out other brands in the industry and also know who your competitors are so that you can know what strategies to use in order to build your business. You should always set realistic Instagram goals that tie back to your business goals. These goals should include increasing awareness with hashtag targeting. Increasing product awareness and increasing traffic to your website. You sh...

  Deepanjan Goswami   A simple underutilized account will never serve the purpose of the account holder in LinkedIn. Users need to follow simple basic steps to fetch the required attention and visibility for their LinkedIn profiles that make an impressive impact to the visitors. 1. Basic inputs for the profile: A person's LinkedIn profile is the reflection of his/her professional image online. Hence it is important to fill all the required fields of profile basics to convey a positive personality to others. • To make an impressive visual impact the 'display image' must look professional. It is important to upload an image of higher quality, well-lit head-shots of 200*200 pixels. • The next important step is to customize the' profile URL' so that people can find you easily. For customizing the 'profile URL' the first step is to click the' Me' icon at the top of the LinkedIn home page and after that select 'View profile'. The user the...

By  Alice Konzo    A legacy is something that is very powerful and it is more than an inheritance from birth right, money or an endowment. We should start thinking to leave a good legacy because it shows that you have done your part in imparting and transforming other people's lives for better. Right now you are doing business online experiences that you or trying to earn extra cash online that has not been easy, but with your persistence one day you will be able to share your value of triumphs and failures and also the good and the bad experiences that you have encountered while trying to do business online. So that you next generation will have a much smoother journey in their life. Leaving a generational legacy it is what you always will be remembered which includes: The name, wisdom, and the quality time that you have spent with your loved ones. Money, good connection of networks, your ideas, beliefs, values and culture that you will transfer to your next gener...

By  Petra Mayer   Knowledge is a powerful asset that can help you grow your business. Effectively capturing and using knowledge that can be shared with others and help you to progress. How can you use this knowledge to competitive advantage? Read on to learn how sharing knowledge helps you to grow your business. Develop a Deeper Understanding One of the best ways to become more of an expert at something is to teach it. A cornerstone of knowledge management is to educate others on certain topics, which can help you to develop a deeper understanding of the subject and learn any new or any areas that you're unsure of. You expand your expertise and answer any questions, which helps you teach yourself while you strengthen your business. Meet for the Purpose of Knowledge Management Monthly meetings with the entire staff, either company wide or department wide, with some set questions can uncover marketing ideas and competitive strengths that are unique to your business a...

f the thought of using emails to sell intimidates you, don't worry. The good news is that if you screw up email marketing, you're in good company. You can even get decent results if you make these mistakes, apparently. I wouldn't know - I was lucky enough to receive some excellent training before I started dabbling. Even without this training, I like to think I'd avoid some of these. The biggest screw-ups seem obvious to me. Based on what pollutes my inbox (temporarily, before I race towards the unsubscribe link), even some experts need a little schooling on this. Don't think of this as a rant. Think of it as a list of things to avoid doing. The first thing is to make sure your name makes sense. Yes, this is advice that I need to give apparently. Again, some digital marketing experts get this wrong. But your emails should clearly be from you (if you want to be personable) or your company's name (if you want your brand to shine). Many people say you...

You probably interact with several different social networks. As a business owner, you are probably familiar with online marketing because you recognize the need for social media marketing. The reality is that since everyone else is doing it online, you need to do it as well. If you don't have that approach, you will be left in the dust and everyone else will move past you. However, what you may not realize is that there are several different types of social networks that may benefit your business. The popular social networks and then some The chances are that you are involved with the popular social networks, such as LinkedIn, Facebook, and Twitter. You may also be interacting using Instagram and YouTube. On the other hand, you may not even be aware of the other social networks and how amazing they may be for your brand and for your business. What you may not realize is just how much there is to social media and how much more you may be able to get out of it than you are aware...