GSMEntrepreneur

Needless to say, you never get a second chance to make a first impression on anyone's mind. And when a visitor comes to your website so the first thing that makes your company's impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. After all, you also want to make a first impression on your visitor's mind. Don't you? On the off-chance, your website doesn't have any such banner so the chances you are losing more customers than you are gaining right now. A banner is a sort of advertising over the World Wide Web that showcases your offers to your customers and holds their attention. Here are some points that make you understand the importance of having a website banner. Encourage Visitors:  One of the common reasons to have a website banner is that it helps to encourage your customer to stay on your website for further browsing to understand your offered pr...

Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business. Then came the internet. And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform. So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques. It Hangs Around Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately. On the contrary, you might stick it to the fridge or keep...

By  Peter Mangini   What is a Funnel and How Do They Work? When the word funnel is mentioned I usually visualize a car with the hood opened and an oil funnel in the picture. I'm not the only one, I know because a number of people have asked me to explain what a marketing funnel is. The subject gets many confused and a bit discouraged but it need not be so. A marketing funnel is really very simple and some make it more complicated than it needs to be. Actually, the best and most successful funnels have only 3 steps and are very simple. The more steps that are added leave a better chance that the viewer will not finish the process designed to get them to a certain end result. The end result, or goal, of the funnel, can be a number of things including a sale, an opt-in, a phone call, a sign-up, or lead. These are called conversions and are the end result of the funnel. A website is a funnel even if someone doesn't understand just what a marketing funnel is. Someone se...

By  Edmund Brunetti Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve their goals. However, the internet takes some time to master so that you can effectively build your brand online and gain steady visibility. Companies would be wise to speak with an SEO agency. In Los Angeles, there are plenty of reputable experts in SEO that can make sure your business reaps all of the benefits of online branding. Let's take a look at some of the ways an SEO consultant can lead to improvement in several business areas. Increased Web Traffic By building your SEO content, you will see your website featured closer to the front of the search engines as time goes on. With dedication, you can become a constant feature...

Online marketing success comes about for every aspiring marketer in a very subjective manner. The marketer has got to maintain a high consistent positive mental attitude in his or her efforts to succeed online. Most aspiring marketer come into the business with little or no planning. They lack the skills and book knowledge that is a prerequisite for succeeding on online marketing. Too often many beginners are too hasty in wanting to try out 'everything' online in their quest to succeed online. Eventually they get mentally burned out because their online marketing efforts fail as a result of information overload and most of them ended up suffering from a state of paralysis of analysis. Instead of focusing on mastering one or two online marketing strategies they execute too many strategies that lead them into oblivion when results do not show up. Having a Correct Mindset What these beginners lack is a systematic plan or a roadmap to online success. The path to online ...

Blogging, for some people, has a bad reputation. Critics think it's just for hipsters or digital nomads. They think it's just a fad. But blogging can help any business. Here's how and why. Done correctly, a blog prints money. Search engine optimization (SEO) is the lifeblood of any blog. It is how you get Google to put your page high up the rankings when people search for things. Google makes billions of dollars from ads, companies paying them to put their site first for certain keywords (what people type into Google). But you can get up the ranking for free. Online shops and static pages find it hard to rank highly on Google. This is where your blog comes in. It can shoot your site up the rankings list and attract many more leads by targeting profitable keywords. Keywords are the most basic part of SEO. By using the phrases or words people search for in your blog posts, Google will know that if it sends people to your post it will help people solve their prob...

If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain. Habit 1: Always Add Value Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way. You'll be entertaining. You'll be useful. What you won't be is annoying, long winded for no reason, insulting or a waste of time. Every email you send should be valuable. It should offer a unique insight or provide something useful. I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row. Somet...

There's a huge misconception that email marketing is an old marketing method from a bygone era. However, though it predates Facebook, Instagram, and Snapchat, email still remains a crucial part of a successful marketing strategy. From its inception, email has continued to evolve. It transformed from being a means of simple message between academics to a global communication channel. According to Statista, the global email users amounted to 3.7 billion and the number will grow to 4.3 billion in 2022. That's half of the planet's population, we are talking about here! These numbers obviously justify that email marketing is a crucial means of marketing channel and you must not be missed out. There are countless numbers of benefits that comes to email marketing that business could never ignore. Certainly, we won't be able to note all of them in a single post, however, we can discuss the top 5 benefits of email marketing that every business owner must be aware of. So, l...

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things). Being Engaged and Engaging Is Essential You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial. Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a g...

Have you ever heard someone say, "She's really found her niche in life?" This refers to someone discovering a career, job or pastime that perfectly suits that person's values, goals and abilities. The same is true for a niche in blogging. A blogging niche is nothing more than a very focused interest or market. Niche Blogging A niche blog may be relevant to a specific industry or age group. It could focus on the needs of a particular ethnic group, geographic area or future goals. If you are someone who relates to hard definitions, and you want to develop a blog that makes a difference and is truly helpful, here's what you need to remember: "A niche market is a subset of a larger market on which a specific product or service is focused." So a blogging niche might be scrapbooking for beginners with a passion for scuba diving. Scrapbooking is the large market. Scrapbooking for beginners narrows the focus, and by further narrowing your marketplac...

Social media is becoming a big deal in the lives of many people and for businesses as well. It is now being used for marketing prospects and reaching a wider audience is always the preferred scenario. Using Hashtags is very powerful. This is because most people relate to them and some of them end up trending for long periods. On some platforms, engagement is affected a great deal if a post does not have any Hashtags. Hashtags can therefore help to reach the audience and attract more people to your niche. They help you to be more engaged to people and you create a recognizable and positive image of your brand. The things to note We have already established that Hashtags are great for nosiness and personal accounts. They can skyrocket your online business to unbelievable heights. However, when you use them too frequently and without any strategy, then they will be inefficient and pointless at some point. Since you want the social post to get the greatest engagement, there are t...

GetResponse is an online marketing automation software that has been used by many business owners. It helps in the creation of appealing newsletter for subscribers. It was founded in the year 1999 by an online marketing expert by the name Simon Grabowski. It helps business merchants to create content, sent marketing emails, increase sales and operate vital tasks online. This company has been growing swiftly because entrepreneurs are finding it to be of great help on marketing issues. It is operating globally and that whey you can see its offices in places like Poland, Gdynia and many other places. The main offices of GetResponse are in Gdansk, Poland. Knowing that marketing is the most critical aspects of any business forces you to research on GetResponse. GetResponse review 2019 reveals that more than 350000 businesses in 182 countries are working with GetResponse. Overview of GetResponse GetResponse was initiated to help businesses to increase their sale volume. It also hel...