GSMEntrepreneur

Get to Know Your Social Media Metrics It doesn't matter which social media platforms you're using to promote your business?-if you're not measuring your results, you're wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it, before I understood how to properly market there and calculate Twitter ROI (return on investment). Yes, I saw many celebrities and big brands joining the platform, and it became an active community to Tweet about politics-Barack Obama even announced he'd won the 2012 presidential election on the platform. But how could it work for me and my clients? I see things differently now, and put a lot of effort into marketing on this platform (as...

Linking your site from other websites is one of the most common ways to get your site noticed on the internet. However, there has been some misuse of this technique in the way of creating 'link farms'. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. Moreover, if you are a website owner that uses link exchanges correctly, you can get some great results with this technique and see significantly more traffic coming to your site, which in turn will help increase your search engine ranking. The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. The correct terminology is a reciprocal link. You would usually do this with a website that had relevant content to your website. Another common way to build links to your site is to pay for incoming links from high ranking webs...

By  Susan Friesen    5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they're already your target group. However, people can be resistant to selling on these platforms. They see sites like Facebook, Instagram and Twitter as places to share content and interact with friends, families-and nowadays, brands. You really have to approach this the right way or you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and engaging content, not to be marketed to. It's also important to clarify that social selling doesn't mean advertising your product or service online for people to buy. Social selling means you're using social media to connect with sales prospects and nurture relationships to hopefully convert them into customers. For exa...

If you're starting your own internet business it can seem a bit overwhelming. As with any business, an internet business does require time, resources and determination to get started and maintain. But you can get bogged down with all the jargon and flood of information that you see online. Here are some commonly asked questions that get asked when budding entrepreneurs start their own internet business. What Does 'The Money Is In The List' Mean? It won't be long after you've started an internet business before you come across the phrase 'The money is in the list'. This simply means the people that you have on your database, or email list, are the people who are most likely to buy from you. They are willing to receive emails from you because they are interested in your products and services. Email marketing is still considered the most effective online marketing method. Make sure that you're building an email list of prospects from day one. What...

LinkedIn is a fabulous online networking tool that can help you grow your connections and business. The problem is because it's online, there are a lot of lazy people out there who rely on the standard request: "I'd like to add you to my professional network." How many times have you received one of these requests to connect from someone on LinkedIn that you've never heard of before? They're maddening, aren't they? I'm not the greatest at remembering names, so I guess there's a slim chance that I may have met them at a conference or networking event. The problem is, by sending LinkedIn's generic invitation if you're "unknown" to the recipient, it's probably going to be ignored. Make it personal It's my understanding that the only way you can personalise your request is if you click on "connect" from the person's LinkedIn profile from your desktop or laptop. You don't get the option when ...

By  Christina Williams A dedicated support system is crucial for personal and professional success. Networking has and will play a vital part in your business. Face-to-face networking and handshaking is still a fantastic way to do business, but with the Internet at are fingertips and available everywhere, there's a new way to connect and communicate with people. Networking is the process of searching for contacts. Not just to be a collector of people, but to get involved, get connected and to help build each other up. It may still be about handshaking, passing out business cards, giving your elevator speech, and wearing name tags, but we should view networking as establishing and maintaining authentic relationships. So, why do we network? Engage with people who will have a positive impact on us and our business. Swap ideas and stories with others. Find clients and partners. Find a job or recruit potential employees. Gain feedback and insights. Get inspired! Prese...

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below. 1. Invest in machine Learning and Artificial intelligence (AI) First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing. In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the inform...

By  Cameron Nyack There are many ways you can succeed in network marketing and earn a decent living. But there are many more ways in which you can fail. Unless you know all the angles out there, you're not going to move forward in business. This article will explain some great tips you can use, to help your MLM campaign to flourish. Keep track of your shortcomings and analyze why they exist. It is important to keep track of the money you make in your network marketing strategy. There has to be a point where you choose whether or not to continue if you're not making enough profit to survive on. When that point is can be set before you sign up so you won't have any doubt in your mind if that time comes. While you should build a site for network marketing, social networking sites can help you get started. An interesting and well written blog, frequently updated blog is a good technique to add, can give you a good start. Your network will grow more quickly if you esta...

By  Michael Cohn   When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things). Being Engaged and Engaging Is Essential You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial. Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matte...

For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions. Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or niche, be it construction, restaurants and coffee bars, plumbing, roofing, real estate, or even a dentistry practice. Combining SEO and PPC ad campaigns A very common and usually effective strategy involves adding PPC ads to your SEO tactics. How does this work? •1. Do detailed research on relevant keywords to your local business and the industry in general. Then, simply choose those powerful enough to bring in the largest amount of traffic. •2. Know your target audience; their location, gender, age group, and most importantly, income. Identify your biggest customers in this group; those who have the potential to gi...

By  Arnav Sharma Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today's business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon. However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We've mentioned the top 5 courses you can enroll in, with Google today! AdWords Fundamental Course Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage ...